Spring clean your marketing collateral (you’ll thank yourself later)

Who else came out of the Easter weekend feeling refreshed, restored, and just about ready to take on the world?

Spring has properly sprung, and honestly, it couldn’t have come soon enough. The days are getting longer, blossom is falling like nature’s confetti, and the woods are full of bluebells. It can only mean one thing: time for a good old-fashioned spring clean.

Sure, a blog about an idyllic countryside escape might sound more glamorous, but let’s be honest, few things feel as satisfying as finally ticking off that long-neglected to-do list. (Stacey Solomon gets it.)

Over the weekend, I went full steam ahead on all the jobs I’d been pretending not to see for the last six months. Winter’s gone into storage, and I’ve officially reacquainted myself with my wardrobe, my garden, and my sanity. My home feels like home again—just because I gave it some overdue TLC.

And I wasn’t alone. Beneath the birdsong, there was a full symphony of lawnmowers, hedge trimmers, and DIY ambition in the air. Spring is the season of fresh starts, and not just for your home.

So here’s a question: when was the last time you gave your marketing a spring clean?

The great marketing backlog

Let’s be real, when it comes to in-house marketing, the to-do list is never-ending. Between bid deadlines, awards, web updates, and press releases, the day-to-day stuff eats up all the time. All those "nice-to-do" projects? The valuable, ‘show-off-a-bit’ pieces? -They get quietly buried under the urgent.

Your team knows it. You know it. It probably comes up in every team review; “We just never have the time to get ahead.”

But what if you could get ahead? What if a bit of spring cleaning, (not just tidying the inbox or re-saving the brand guidelines) but properly sorting through the backlog could clear the mental clutter and open the door to brilliant, proactive, business-building ideas?

Because I’ve just had that exact experience.

A clean space = a clear mind

After finishing my own spring cleaning spree, I went for a walk, and suddenly, I was bursting with ideas. Proper, exciting, creative ideas. You see, I’ve got a little studio at home. A place to paint, draw, make a mess and make beautiful things happen. Except, I hardly ever use it. I never know where to start, or what to create, because there’s always something more “productive” to do. …Sound familiar?

But this weekend, with the clutter cleared, I knew exactly what I wanted to make; not just one piece, but a whole series. That same principle applies to your marketing. Clear the old stuff. Refresh what’s there. Suddenly, your business has headspace to be bold, inspired and maybe even a little bit brilliant.

Enter Taylesmith.

The truth? Your business isn’t getting any quieter. Clients are back in action, budgets are live, and the pressure is on. But you don’t have to do it all in-house.

At Taylesmith, we help businesses like yours to spring clean their marketing assets and then go a step further. With just a little input from you, we can blitz through the to-do list: case studies, bios, brochures, standard answers, tone of voice refreshes -you name it.

So, let your in-house team focus on the exciting stuff. The proactive, brand building, big-picture ideas. And let us take care of the rest.

Ready to breathe new life into your marketing? Drop us a message—we’re ready when you are.